If someone can see that they are affecting you in anyway, they will take advantage of that. As a publicist, professionalism is key. It can make or break a relationship, or the opportunity of a really big media hit. Consider a poker face a characteristic of professionalism. Gaining publicity for a client is hard due to the fact that this industry is small and that you will hear a NO before you hear a YES. Those NOs cannot affect you, or at least don't let people know that it affects you.
Many people in public relations will tell you that you will have to have tough skin. They know what they mean when they say that. You have to stand your own ground. That doesn't mean be arrogant and conceited. That just means that you have to be confident and self motivated.
A NO isn't the end of the world, so always wear you poker face. Let's face it: The more NOs you get, the closer you get to a YES!
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